Your partner for
Qualitative and Quantitative
fieldwork
Qualitative Services
Often the best way to garner an in-depth understanding of the consumer perspective is to engage in face-to-face conversations…
We have an extensive partnership with seasoned moderators who have at least 8-10 years of Qualitative experience.
Some of our popular services include :
- Focus group discussions
- In depth interviews
- Diads /Triads
- Ethnographic studies
- Consumer Immersions
- Product Camp/ Car Clinics
Quantitative Services
As the projects and their requirements differ, field data collectors are specifically chosen for the projects depending on their years and domain experience.
Some of the key studies which we conduct on a regular basis are :
- Brand Tracks
- Usage and Attitude
- Habits and Practices
- Concept Tests
- Product Tests
- Advertisement Tests
- Packaging test research
- Market assessment studies
- Customer/ Dealers satisfaction surveys
- Price Monitoring studies
- Trade offers/ Promo tracks
- Shop observation studies
- Display and merchandizing Audits
- Media Studies
Quality Control
Data Quality and QC processes are the foundation stone on which we built Quest.
The Quality aspect starts right from initial client interactions and partnership where we lean into our years of experience and offer solutions.
Apart from normal QC requirements on the field we also look at :
- On field dynamics and representations
- Non-verbal and verbal clues
- Per-person-per-day interview requirements
- Regular and timely feedback to clients on the project progress
