QuestMrs

Services – QuestMrs
SERVICES

What We Offer

Your partner for Qualitative
and Quantitative fieldwork

We execute market research projects across India with precision, rigour, and a relentless focus on data quality.

0+
Cities Covered
0+
Years Experience
Pan India
National Reach
QUALITATIVE RESEARCH

Qualitative Services

Often the best way to garner an in-depth understanding of the consumer perspective is to engage in face-to-face conversations… We have an extensive partnership with seasoned moderators who have at least 8–10 years of Qualitative experience.

Some of our popular services include:

Focus group discussions
In depth interviews
Diads / Triads
Ethnographic studies
Consumer Immersions
Product Camp / Car Clinics
Focus Group Discussion
Qualitative
Qualitative Research
QUANTITATIVE RESEARCH
Data Trend Analysis
Quantitative
Quantitative Research

Quantitative Services

As the projects and their requirements differ, field data collectors are specifically chosen for the projects depending on their years and domain experience.

Key studies we conduct on a regular basis:

Brand Tracks
Usage & Attitude
Habits & Practices
Concept Tests
Product Tests
Ad Tests
Packaging Research
Market Assessment
Satisfaction Surveys
Price Monitoring
Promo Tracks
Shop Observations
Merchandizing Audits
Media Studies

Our Standards

Quality Control

Data Quality and QC processes are the foundation stone on which we built Quest.

The Quality aspect starts right from initial client interactions and partnership where we lean into our years of experience and offer solutions.

Apart from normal QC requirements on the field we also look at:

01
On field dynamics and representations
02
Non-verbal and verbal clues
03
Per-person-per-day interview requirements
04
Regular and timely feedback to clients on the project progress
01
02
03
04
QUALITY ASSURANCE FRAMEWORK